2009 The Kam Fan Awards Winner List
KAM FAN AWARD |
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| Category | Entry Title | Creative Agency | Media Agency | |
|---|---|---|---|---|
| Grand Kam Fan | Life Yoga - Sweat Campaign | Leo Burnett Hong Kong | ||
| Print Kam Fan | Life Yoga - Sweat Campaign | Leo Burnett Hong Kong | ||
| Interactive / Direct Kam Fan | Jet Li One Foundation - One Walk | McCann Worldgroup (Hong Kong) | ||
| Media Kam Fan | Coca-Cola - Happy Whistling Machine | McCann Worldgroup (Hong Kong) | Universal McCann | |
Print / Poster |
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| Category | Awards | Entry Title | Creative Agency | Media Agency |
|---|---|---|---|---|
| Single Print - Public Service/ Utilities/ Charity/ Pro bono work | Merit | China Environmental Protection Foundation - Deforestation | JWT Hong Kong | |
| Single Print - Beverage, Food, Snacks, Confectionary | Merit | Pringles - Crispy Chips ''Crispy Red Pepper'' | Grey Hong Kong | |
| Merit | Scott's - Choir | Grey Hong Kong | ||
| Single Print - Personal products | Silver | Osim Sona Pillow - Kung Fu | JWT Hong Kong | |
| Bronze | Osim Sona Pillow - Acrobatics | JWT Hong Kong | ||
| Bronze | Epson - So Light "Pin" | Grey Hong Kong | ||
| Bronze | Epson - So Light "Sellotape" | Grey Hong Kong | ||
| Bronze | Notoginseng - Old Inside (Walking Stick) | Draftfcb HK Ltd | ||
| Bronze | Notoginseng - Old Inside (Front Body) | Draftfcb HK Ltd | ||
| Merit | Osim Sona Pillow - Lion | JWT Hong Kong | ||
| Single Print - Household products | Silver | Siemens - Mini Vacuum Cleaner - Keyboard | Leo Burnett Hong Kong | |
| Bronze | Siemens - Mini Vacuum Cleaner - Lamp | Leo Burnett Hong Kong | ||
| Merit | Siemens - Mini Vacuum Cleaner - Hi-Fi | Leo Burnett Hong Kong | ||
| Merit | Kiwi Kleen Floor Cleaner - Disinfectant - Graveyard "Living Room 1" | Grey Hong Kong | ||
| Single Print - Entertainment & Leisure | Bronze | Penguin Books - Gripping Novel : Girl | DDB Worldwide Ltd. | |
| Bronze | Planet Yoga - Foot in Pocket | Leo Burnett Hong Kong | ||
| Bronze | Penguin Books - Gripping Novel : Guy | DDB Worldwide Ltd. | ||
| Merit | Penguin Books - Gripping Novel : Man | DDB Worldwide Ltd. | ||
| Single Print - Corporate Image | Merit | The Brain Magazine (Japan) - The Orange Squid | McCann Worldgroup (Hong Kong) | |
| Single Poster | Silver | Notoginseng - Old Inside (Walking Stick) | Draftfcb HK Ltd | |
| Silver | Osim Sona Pillow - Kung Fu | JWT Hong Kong | ||
| Bronze | Notoginseng - Old Inside (Front Body) | Draftfcb HK Ltd | ||
| Bronze | Orbis Hong Kong - Obama | DDB Worldwide Ltd. | ||
| Merit | Nestle - Bicycle | Publicis Worldwide (Hong Kong) Limited | ||
| Merit | Siemens - Mini Vacuum Cleaner - Keyboard | Leo Burnett Hong Kong | ||
| Merit | Siemens - Mini Vacuum Cleaner - Lamp | Leo Burnett Hong Kong | ||
| Merit | Siemens - Mini Vacuum Cleaner - Hi-Fi | Leo Burnett Hong Kong | ||
| Merit | Penguin Books - Gripping Novel : Guy | DDB Worldwide Ltd. | ||
| Merit | Osim Sona Pillow - Acrobatics | JWT Hong Kong | ||
| Merit | Osim Sona Pillow - Lion | JWT Hong Kong | ||
| Merit | Penguin Books - Gripping Novel : Girl | DDB Worldwide Ltd. | ||
| Merit | Penguin Books - Gripping Novel : Man | DDB Worldwide Ltd. | ||
| Merit | Orbis Hong Kong - Chinese Astronaut | DDB Worldwide Ltd. | ||
| Merit | Orbis Hong Kong - Beijing Olympics | DDB Worldwide Ltd. | ||
| Print Campaign | Gold | Life Yoga - Sweat Campaign | Leo Burnett Hong Kong | |
| Silver | Epson - So Light Campaign | Grey Hong Kong | ||
| Silver | Siemens - Mini Vacuum Cleaner - Keyboard / Lamp / Hi-Fi | Leo Burnett Hong Kong | ||
| Bronze | Osim Sona Pillow - Quality Performance | JWT Hong Kong | ||
| Bronze | Penguin Books - Gripping Novel : Guy/Girl/Man | DDB Worldwide Ltd. | ||
| Bronze | Notoginseng - Old Inside (Walking Stick / Side Profile / Front Body) | Draftfcb HK Ltd | ||
| Poster Campaign | Gold | Osim Sona Pillow - Quality Performance | JWT Hong Kong | |
| Silver | Life Yoga - Sweat Campaign | Leo Burnett Hong Kong | ||
| Silver | Notoginseng - Old Inside (Walking Stick / Side Profile / Front Body) | Draftfcb HK Ltd | ||
| Bronze | Orbis Hong Kong - Braille Poster Campaign : Obama/Chinese Astronaut/Beijing Olympics | DDB Worldwide Ltd. | ||
| Merit | Siemens - Mini Vacuum Cleaner - Keyboard / Lamp / Hi-Fi | Leo Burnett Hong Kong | ||
| Merit | Penguin Books - Gripping Novel : Guy/Girl/Man | DDB Worldwide Ltd. | ||
Broadcast |
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| Category | Awards | Entry Title | Creative Agency | Media Agency |
| Single Film / Video - Public Service/ Utilities/ Charity/ Pro bono work | Gold | Harmony House - Airbag | Leo Burnett Hong Kong | |
| Single Film / Video - Beverage, Food, Snacks, Confectionary | Silver | Yakult - The 40th anniversary for Yakult - Party | Dentsu Hong Kong Ltd | |
| Bronze | Yakult - The 40th anniversary for Yakult - Family | Dentsu Hong Kong Ltd | ||
| Bronze | Yakult - The 40th anniversary for Yakult - Store Owner | Dentsu Hong Kong Ltd | ||
| Single Film / Video - Retails | Merit | Wellcome Supermarket - What a Gold | McCann Worldgroup (Hong Kong) | |
| Single Film / Video -Services & Transportation | Silver | Volkswagen Golf GTI - Love Speed - Rice cake making | McCann Worldgroup (Hong Kong) | |
| Merit | Volkswagen Golf GTI - Love Speed - Stripping | McCann Worldgroup (Hong Kong) | ||
| Merit | Volkswagen Golf GTI - Love Speed - Cup stacking | McCann Worldgroup (Hong Kong) | ||
| Single Film / Video -Telecommunication & Media | Bronze | Hong Kong Broadband Network - Hongkong Broadband Internet Service Provider 18 districts - Shum Shui Po district | M&C Saatchi (Hong Kong) Ltd. | |
| Bronze | Hong Kong Broadband Network - Hongkong Broadband Internet Service Provider 18 districts - Southern District | M&C Saatchi (Hong Kong) Ltd. | ||
| Single Film / Video - Corporate Image | Bronze | Wellcome Supermarket - What a Gold | McCann Worldgroup (Hong Kong) | |
| Campaign - Film Campaign | Silver | Yakult - The 40th anniversary campaign for Yakult - Family, Party and Store Owner | Dentsu Hong Kong Ltd | |
| Silver | Hong Kong Broadband Network - Hongkong Broadband Internet Service Provider 18 districts campaign | M&C Saatchi (Hong Kong) Ltd. | ||
| Bronze | Volkswagen Golf GTI - Love Speed - Stripping, Rice caking making, Cup stacking | McCann Worldgroup (Hong Kong) | ||
Ambience |
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| Category | Awards | Entry Title | Creative Agency | Media Agency |
| Single - Best Traditional Ambience | Bronze | Orbis Hong Kong - Special Bus Stop Installation : "Obama" | DDB Worldwide Ltd. | |
| Merit | Siemens - Mini Vacuum Cleaner - Hunt Down Dust - Stairs | Leo Burnett Hong Kong | ||
| Merit | Penguin Books - Fast Clock | DDB Worldwide Ltd. | ||
| Merit | Orbis Hong Kong - Special Bus Stop Installation : "Chinese Astronaut" | DDB Worldwide Ltd. | ||
| Merit | Orbis Hong Kong - Special Bus Stop Installation : "Beijing Olympics" | DDB Worldwide Ltd. | ||
| Merit | Aron Alopha - Fan | Publicis Worldwide (Hong Kong) Limited | ||
| Merit | Coca-Cola - Happy Whistling Machine | McCann Worldgroup (Hong Kong) | ||
| Single - Best Alternative Ambience | Bronze | Hong Kong Red Cross - The Bloody Ruins | David Communications Group Ltd | |
| Bronze | Mercedes Benz - Smart Fortwo - Leave space for life | Publicis Worldwide (Hong Kong) Limited | ||
| Merit | Amnesth International Hong Kong - World Refugee Day Campaign - Ark | Grey Hong Kong | ||
| Merit | Coca-Cola - Happy Whistling Machine | McCann Worldgroup (Hong Kong) | ||
| Merit | Philips POWER4Life - Plug | DDB Worldwide Ltd. | ||
| Campaign - Best Ambience Campaign | Bronze | Orbis Hong Kong - Special Bus Stop Installation : "Obama"/"Chinese Astronaut"/"Beijing Olympics" | DDB Worldwide Ltd. | |
Interactive / Direct |
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| Category | Awards | Entry Title | Creative Agency | Media Agency |
| Single - Interactive - Best website/ Mini-site - Campaign Websites | Silver | The Brain Magazine ( Japan ) - www.theorangesquid.com | McCann Worldgroup (Hong Kong) | |
| Bronze | Watsons Water - Plant Flower Seedling Campaign | Grey Hong Kong | ||
| Merit | Volkswagen Golf GTI - Love Speed | McCann Worldgroup (Hong Kong) | ||
| Merit | economist.com - Global Electoral College | Eight Partnership | ||
| Merit | Jet Li One Foundation - One Walk | McCann Worldgroup (Hong Kong) | ||
| Merit | MSN - MSN Buddy Home | AGENDA (Hong Kong) Limited | ||
| Merit | LEVI'S SQUARE CUT COLLECTION - "LEVI'S YOUR POWERFUL VOICE" | TBWA\ TEQUILA\ HONG KONG | ||
| Single - Interactive - Best website/ Mini-site - Corporate Websites | Merit | TBWA\ HONG KONG - AGENCY SITE | TBWA\ TEQUILA\ HONG KONG | |
| Merit | Lesterlee.com - Lesterlee.com | Grey Hong Kong | ||
| Single - Interactive - Best Online Advertising | Silver | Respect Magazine - Kill Music | Grey Hong Kong | |
| Single - Interactive - Best E-mail Marketing | Bronze | Volkswagen Golf GTI - Speed Around the World | McCann Worldgroup (Hong Kong) | |
| Merit | Respect Magazine - Kill Music | Grey Hong Kong | ||
| Single - Interactive - Best Interactive Film | Bronze | Jet Li One Foundation - One World One Relay. | McCann Worldgroup (Hong Kong) | |
| Bronze | Wellcome Supermarket - What a Gold | McCann Worldgroup (Hong Kong) | ||
| Bronze | 61minutes.org - Switch On The Night | Communion W Ltd | ||
| Merit | Friends of the Earth - Ghost | Euro RSCG Hong Kong | ||
| Merit | Volkswagen Golf GTI - Love Speed - Stripping, Rice cake making, Cup stacking | McCann Worldgroup (Hong Kong) | ||
| Single - Interactive - Best Viral | Bronze | Hong Kong Broadband Network - Hongkong Broadband Internet Service Provider 18 districts campaign | M&C Saatchi (Hong Kong) Ltd. | |
| Bronze | Greenpeace Car Free Day 2009 - Suicide on air | Grey Hong Kong | ||
| Merit | Intel Core 2 - Tetris | McCann Worldgrop(Beijing) | ||
| Merit | Volkswagen Golf GTI - Love Speed - Stripping, Rice cake making, Cup stacking | McCann Worldgroup (Hong Kong) | ||
| Merit | Pringles - Get to the crunch - Monkey King | Grey Hong Kong | ||
| Single - Interactive - Best Mobile | Merit | GUINNESS - Take a Punt with GUINNESS | BBDO Proximity | |
| Single - Interactive - Best Gaming | Merit | The Brain Magazine (Japan) - www.theorangesquid.com | McCann Worldgroup (Hong Kong) | |
| Merit | Watsons Water - Plant Flower Seedling Campaign | Grey Hong Kong | ||
| Single - Interactive - Best Social Media Applications | Merit | STANDARD CHARTERED BANK - ANTIHIV VIRUS SOFTWARE PROGRAMME - I SHIELD YOU FACEBOOK APPLICATION | TBWA\ TEQUILA\ HONG KONG | |
| Single - Direct -Best Direct Mail | Merit | Hong Kong Cancer Fund Integrated Campaign - Rebuilding Life Puzzle | Grey Hong Kong | |
| Merit | The Association of Accredited Advertising Agencies of Hong Kong - Kam Fan Awards Call for Entry - Let Others Let Others Know - Camera | McCann Worldgroup (Hong Kong) | ||
| Single - Direct - Best Direct Response Broadcast | Silver | McDonald's McDelivery - Star Delivery | DDB Worldwide Ltd. | |
| Single - Direct - Best Field Marketing | Gold | Respect Magazine - Music Everyone | Grey Hong Kong | |
| Silver | Jet Li One Foundation - One Pair to Share | McCann Worldgroup (Hong Kong) | ||
| Bronze | McDonald's McDelivery - Star Delivery | DDB Worldwide Ltd. | ||
| Merit | Amnesth International Hong Kong - World Refugee Day Campaign - Ark | Grey Hong Kong | ||
| Merit | Coca-Cola - Happy Whistling Machine | McCann Worldgroup (Hong Kong) | ||
| Merit | Hong Kong Red Cross - The Bloody Ruins | David Communications Group Ltd | ||
| Campaign - Best Interactive Campaign | Gold | Jet Li One Foundation - One Walk | McCann Worldgroup (Hong Kong) | |
| Merit | Volkswagen Golf GTI - Love Speed | McCann Worldgroup (Hong Kong) | ||
| Merit | Respect Magazine - Kill Music | Grey Hong Kong | ||
| Merit | The Association of Accredited Advertising Agencies of Hong Kong - Kam Fan Awards Call for Entry - Let Others Let Others Know - Experiments | McCann Worldgroup (Hong Kong) | ||
Media |
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| Category | Awards | Entry Title | Creative Agency | Media Agency |
| Single - Best use of Print Media | Gold | Nike - Nike Football Ignite Campaign | McCann Worldgroup (Hong Kong) | Mindshare Hong Kong Limited |
| Bronze | Respect Magazine - Music Everyone | Grey Hong Kong | ||
| Merit | Nike - Nike Women "be TRANSFORMED" Campaign | McCann Worldgroup (Hong Kong) | Mindshare Hong Kong Limited | |
| Single - Best use of Broadcast Media | Bronze | Sharp - Odd details | M&C Saatchi (Hong Kong) Ltd. | Mindshare Hong Kong Limited |
| Merit | Hong Kong Broadband Network - Hongkong Broadband Internet Service Provider 18 districts campaign | M&C Saatchi (Hong Kong) Ltd. | Mediacom HK Ltd | |
| Merit | McDonald's - McDelivery - Star Delivery Program | DDB Worldwide Ltd. | OMD Hong Kong | |
| Single - Best use of Outdoor Media | Gold | Coca-Cola - Happy Whistling Machine | McCann Worldgroup (Hong Kong) | Universal McCann |
| Bronze | Hong Kong Disneyland Resort - Stitch Summer Street Party Bus Shelter Campaign | AGENDA (Hong Kong) Limited | Mindshare Hong Kong Limited | |
| Merit | City Chain Co. Ltd.- Solvil et Titus - Time is Love | Contract Advertising Co. Ltd. | ||
| Merit | Johnson & Johnson (HK) Ltd - Carefree - "Take It Off" To Activate Usage | Lowe Ltd | OMD | |
| Single - Best use of Alternative Ambience | Silver | Hong Kong Cancer Fund - Life in a toilet | DDB Worldwide Ltd. | Carat |
| Silver | Coca-Cola - Happy Whistling Machine | McCann Worldgroup (Hong Kong) | Universal McCann | |
| Bronze | Haagen-Dazs Green Tea ice-cream - Scoop Phone Paper | Bates141 | OMD | |
| Bronze | The Lotus Light Charity Society (Hong Kong) - Umbrella Bag | Grey Hong Kong | ||
| Bronze | Eclipse - Eclipse - Powerful Breath Freshener | BBDO Hong Kong Limited | Mediacom Hong Kong | |
| Merit | LG Ice-cream KF350 - Delight Gathering Moment by LG Ice-cream ^_^ | Mindshare Hong Kong Limited | ||
| Single - Best use of Internet | Gold | Jet Li One Foundation - One Walk | McCann Worldgroup (Hong Kong) | |
| Bronze | Dove - Dove - "Fulfills your Dream Hair" | Mindshare HK Ltd. / She.com | Mindshare Hong Kong Ltd. | |
| Merit | economist.com - Global Electoral College | Eight Partnership | ||
| Merit | Hong Kong International Airport - Ho Ho Sik | Euro RSCG Hong Kong | Mindshare Hong Kong Limited | |
| Merit | The Financial Time - FT Wisdom Widget | DDB Worldwide Ltd. | OMD | |
| Merit | HSBC - HSBC eStatement | Mindshare Hong Kong | Mindshare Hong Kong | |
| Merit | BRAND'S - BRAND'S Bird's Nest - ''Let them do the talking'' | Mindshare Hong Kong | Mindshare Hong Kong | |
| Single - Best use of mobile advertising | Bronze | Neutrogena Men - Neutrogena Men Mobile Campaign | Rice 5 | OMD |
| Merit | HSBC - HSBC eStatement | Mindshare Hong Kong | Mindshare Hong Kong | |
| Single - Best use of branded content, experiential, sponsorship and events | Gold | Coca-Cola - Happy Whistling Machine | McCann Worldgroup (Hong Kong) | Universal McCann |
| Silver | Hong Kong Red Cross - The Bloody Ruins | David Communications Group Ltd | ||
| Silver | MaBelle - The Gem of Life | PHD Hong Kong | ||
| Bronze | McDonald's - McDelivery - Star Delivery Program | DDB Worldwide Ltd. | OMD Hong Kong | |
| Merit | adidas Originals - Celebrate Originality | TBWA\ TEQUILA\ HONG KONG / Rice 5 | Carat Media Servcies Hong Kong Ltd. | |
| Merit | ellesse - Magic With Style | Bates141 | Stelux | |
| Merit | Dove - Dove - ''Fulfills your Dream Hair'' | Mindshare HK Ltd. / She.com | Mindshare Hong Kong Ltd. | |
| Merit | OSIM - uDream Massage Chair - OSIM - A new way to sell massage chair | Mindshare Hong Kong Limited | ||
| Single - Best use of Budget Campaign (up to HK 0.5 M) for Media | Bronze | Neutrogena - Revenue Generated $0 Media Campaign | Side 7 | OMD |
| Bronze | Eclipse - Eclipse - Powerful Breath Freshener | BBDO Hong Kong Limited | Mediacom Hong Kong | |
| Merit | ellesse - Magic With Style | Bates141 | Stelux | |
| Merit | Haagen-Dazs Green Tea ice-cream - Scoop Phone Paper | Bates141 | OMD | |
| Merit | LG Ice-cream KF350 Delight Gathering Moment by LG Ice-cream ^_^ |
Mindshare Hong Kong Limited | ||
| Merit | The Lotus Light Charity Society (Hong Kong) - Umbrella Bag | Grey Hong Kong | ||
| Merit | Neutrogena - Neutrogena Men Mobile Campaign | Rice 5 | OMD | |
| Merit | PCCW - 0060 everywhere Launch | Contract Advertising | Mindshare | |
| Single - Best Consumer Insights/ Strategic Thinking for Media | Silver | HKU SPACE - Engage with a better SPACE | Contract Advertising | OMD HK |
| Bronze | Volkswagen Scirocco - Are you picture perfect? | McCann Worldgroup (Hong Kong) | Mediacom | |
| Bronze | McDonald's - McDonald's - Hello Kitty Bot | DDB Worldwide Ltd. | OMD Hong Kong | |
| Bronze | Dove - Dove - ''Fulfills your Dream Hair'' | Mindshare Hong Kong Ltd. | Mindshare Hong Kong Ltd. | |
| Merit | Wellcome Supermarket - Saving Insight | McCann Worldgroup (Hong Kong) | Universal McCann | |
| Merit | LG Ice-cream KF350 - Delight Gathering Moment by LG Ice-cream ^_^ | Mindshare Hong Kong Limited | ||
| Merit | OSIM - uDream Massage Chair - OSIM - A new way to sell massage chair | Mindshare Hong Kong Limited | ||
| Single -Best Integrated Media Campaign | Silver | HKU SPACE - Engage with a better SPACE | Contract Advertising | OMD HK |
| Bronze | adidas Originals - Celebrate Originality | TBWA\ TEQUILA\ HONG KONG / Rice 5 | Carat Media Servcies Hong Kong Ltd. | |
| Bronze | HSBC - HSBC eStatement | Mindshare Hong Kong | Mindshare Hong Kong | |
| Bronze | VITA JUICE - Its Dead Fruity! | DDB Worldwide Ltd. | PHD HONG KONG | |
| Merit | PrimeCredit Ltd. - Caang Campaign | Grey Hong Kong | ||
| Merit | BRAND'S - BRAND's Bird's Nest - ''Let them do the talking'' | Mindshare Hong Kong | ||
Craft |
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| Category | Awards | Entry Title | Creative Agency | Media Agency |
| Best Chinese Copy (TV, Radio, Print and others) | Merit | BOCG Life - Endless Caring | David Communications Group Ltd | |
| Merit | China Construction Bank (Asia) - The way we were | TWOHUNDRED LIMITED | ||
| Merit | Solvil et Titus - Time is Love-More or Less, Fair or Not | Contract Advertising Company Limited | ||
| Merit | Sony Handycam - Shooting everywhere | Euro RSCG Hong Kong | ||
| Merit | Wellcome Supermarket - What a Gold | McCann Worldgroup (Hong Kong) | ||
| Best Design/ Art Direction | Best | Notoginseng - Old Inside (Walking Stick) | Draftfcb HK Ltd | |
| Merit | Hong Kong Cancer Fund - Rebuilding Life Puzzle | Grey Hong Kong | ||
| Merit | McDonald's - Neighbour | Communion w Ltd | ||
| Merit | Siemens - Mini Vacuum Cleaner - Keyboard / Lamp / Hi-Fi | Leo Burnett Hong Kong | ||
| Merit | Orbis Hong Kong - Obama | DDB Worldwide Ltd. | ||
| Best Photography | Merit | Penguin Books - Gripping Novel : Guy | DDB Worldwide Ltd. | |
| Best Direction | Best | Wellcome Supermarket - What a Gold | McCann Worldgroup (Hong Kong) | |
| Merit | Hong Kong Broadband Network - Hongkong Broadband Internet Service Provider 18 districts - Wan Chai, Shatin, Southern, Shum Shui Po, Kwun Tong | M&C Saatchi (Hong Kong) Ltd. | ||
| Best Editing | Best | Coca-Cola - Hot Moves | McCann Worldgroup (Hong Kong) | |
| Merit | Wellcome Supermarket - What a Gold | McCann Worldgroup (Hong Kong) | ||
| Best Cinematography | Merit | Canon EOS 50D - Iceland | Communion W Ltd | |
| Best Animation/ Special Effect | Merit | STANDARD CHARTERED BANK - ANTI-HIV VIRUS SOFTWARE PROGRAMME | TBWA\ TEQUILA\ HONG KONG | |
Integrated |
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| Category | Awards | Entry Title | Creative Agency | Media Agency |
| Best Integrated Campaign | Gold | Jet Li One Foundation - One Walk | McCann Worldgroup (Hong Kong) | |
| Merit | Volkswagen Golf GTI - Love Speed | McCann Worldgroup (Hong Kong) | Mediacom | |
| Merit | The Association of Accredited Advertising Agencies of Hong Kong - Kam Fan Awards Call for Entry - Let Others Let Others Know - Experiments | McCann Worldgroup (Hong Kong) | ||
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