DSquared2 F/W 2010 Ad Campaign (NSFW)

ASEPTIC CHIC

Milan, June 10th 2010. F/W 2010 DSQUARED2 advertising campaign is immortalized again by Mert Alas & Marcus Piggot unfailing shots. 

Nudity observes and discloses the natural essence of fashion: the human body is the aseptic inspiration for the Caten twins. The environment is cold and the modern anatomy lab atmosphere recalls clinical experiments. The models are imprisoned inside crystal cabins, similar to cooling cells that preserve and emphasize the importance of each look. 

The aggressive and inexpressive woman is coloured by an almost monochrome palette, balanced on a black and white alternation, opposed to the slips, latex gloves and lips shocking red. 

Ultra skinny leather dresses sheathe DSQUARED2 woman, while she’s wearing shoes and high “spinal” heels. 

Hockey cotton shirts and dark jeans are worn by a bare-chested man. He’s strong and severe, but he’s still imprisoned: concept that synthesize F/W 2010 DSQUARED2 theme, and that reminds Damien Hirst art. 

Also the eyewear strictly follows Dean & Dan Caten conceptual line showing big, severe, rigid and geometric shapes. Metal details and stylized squaring just emphasize their intensity. 

Credits: 

Photo: Mert Alas & Marcus Piggot 

Art Direction: Giovanni Bianco 

Styling: Camilla Nickerson 

Hair: Garren 

Makeup: Charlotte Tilbury 

Set design: Gerard Santos 

from DSquared2